privacy statement

1. data protection at a glance

General information

The following notes provide a simple overview of what happens to your personal data when you visit our website.

Personal information is any information that personally identifies you. Detailed information on the subject of data protection can be found here. Please refer to our Privacy Policy listed under this text.

The data processing on this website is carried out by the website operator. Their contact data can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by you communicating it to us. Here it can be e.g. around data that you enter in a contact form. Other data is automatically collected by our IT systems when you visit the website. These are all technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website. You can opt out using this tool:

What do we use your data for?

Some of the data is collected to ensure that the website is error-free. Other Data can be used to analyse your user behaviour.

You have the right at any time and free of charge to obtain information about the origin, recipient and purpose of your data. You also have a right to correction, block or delete this data. For this as well as to further questions to the topic you can contact us at any time at the address given in the imprint.

You also have the right to appeal to the competent supervisory authority.

You also have the right, under certain circumstances, to restrict the processing of your personal data.

Third-party analysis tools and tools

When you visit our website, your surfing behaviour can be statistically evaluated. This happens before cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can contradict this analysis or prevent it by not using certain tools:


2. general information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and of this privacy policy.

If you use this website, various personal data will be collected.

Personal information is information that personally identifies you. This Privacy Policy explains which data we collect, how we collect the data, and what we use it for.

We would like to point out that data transmission via the Internet (e.g. communication by e-mail) is not permitted without the expressed written consent of the respective party.

Note on the responsible body

The responsible body for data processing on this website is:

Leadwunder GmbH
Jarrestraße 80
22303 Hamburg

Company Seat: Hamburg
Register Court: Hamburg (HRB 160818)

Sebastian Hettlage
Managing Partner

Phone: +49 179 466 58 81


Responsible entity is the natural or legal person who alone or jointly with others has the right to the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your expressed consent. You can revoke your (given) consent at any time. For this purpose, an informal e-mail notification to us is sufficient.

The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of objection against data collection in special cases as well as against direct advertising is based on Art. 21 GDPR.

If data processing is carried out on the basis of Art. 6 Para. 1 Lit. e or f GDPR, you have at any time the right, for reasons arising from your particular situation, to object to the processing of your personal data; this also applies to any objection to these provisions.

The respective legal basis on which processing is based can be found in this Privacy Policy and the General Data Protection Regulation (GDPR) of the European Union. If you file an objection, we will delete your affected personal data.

If you object, your personal data will no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 Para. 2 GDPR).

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, the parties concerned have a right of appeal to the supervisory authority, in particular in the Member State of their habitual residence, of their place of work or the location of the suspected infringement. The right of appeal shall be without prejudice to any other right of appeal.

Right to data transferability

You have the right to request data that we have collected on the basis of your consent or in the performance of a contract, to be handed over to you or to a third party in a common, machine-readable format. If you want the data to be transferred directly to another responsible party, this shall only be done to the extent that it is technically feasible.

SSL or TLS encryption

For security reasons, this site uses an SSL or TLS server, or encryption to protect the transmission of confidential content, for example, orders or requests that you send to us as a site operator. You can recognize an encrypted connection by the fact that the address line of the browser consists of "https://" and the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be used to identify you.

Information, blocking, deletion and correction

Within the framework of the applicable statutory provisions, you have the right at any time to receive free information about your stored personal data, their origin and recipients and the purpose of the data processing and, if applicable, a right to correction, blocking or deletion of this data.

For this as well as for further questions on the subject of personal data, you can contact us at any time under the address given in the imprint.

Right to limitation of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:

  1. If you dispute the accuracy of your personal data stored with us, we usually need time to check it out. For the duration of the test, you have the right to restrict the processing of your personal data. If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.

  2. If we no longer need your personal data, but you want it to be used for the defence or assertion of legal claims, you have the right, instead of the deletion, to request the restriction of the processing of your personal data.

You can opt out from Google Analytics using this tool:

Objection to advertising e-mails

The use of published postal addresses, telephone or fax numbers and email addresses for marketing purposes is prohibited, offenders sending unwanted spam messages will be punished.

Advertising and information material not expressly requested is hereby objected to.

The operators of this website expressly reserve the right to take legal action against unsolicited mailing or e-mailing of spam and other similar advertising materials.


3. data collection on our website


Some of the Internet pages use so-called cookies. Cookies and do not contain viruses. Cookies are used to make our offer more user-friendly, more effective and make it safer. Cookies are small text files which are stored on your computer and which can be used to store your data.

Most of the cookies we use are so-called "session cookies". They are stored at the end of your visit and will be deleted automatically. Other cookies remain stored on your end device until you have deleted them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed when cookies are set and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. When the storage of cookies is deactivated the functionality of this website may be limited.

Cookies that are used to perform the electronic communication process or for the provision of certain functions that you require (for example, shopping cart function) are set on the basis of Art. 6 Para. 1 Lit. f GDPR. The Website Operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services.

As far as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these will be stored in accordance with this data protection declaration.

To remove all cookies and revoke your consent, please click here:

Server log files

The provider of these pages automatically collects and stores information in so-called server log files, files that your browser automatically transmits to us. These are:

  1. Browser type and browser version

  2. Used operating system

  3. Referrer URL

  4. Hostname of the accessing computer

  5. Time of the server request

  6. IP address

This data will not be merged with other data sources. This data is collected on the basis of Art. 6 Para. 1 Lit. f GDPR.

The website operator has a justified interest in the technically error-free presentation and optimisation of its website - the author is not responsible for any contents linked or referred to from his pages - unless he has full knowledge of illegal contents and would be able to prevent the visitors of his site from viewing those pages.The server log files must be recorded.

Contact form

If you send us enquiries via the contact form, your details will be deleted from the Inquiry form including your contact details for the purpose of processing your inquiry and stored by us in the event of follow-up questions. We do not give these data without your consent.

Basis of your consent (Art. 6 Para. 1 Lit. a GDPR). You can revoke this consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the consent given up to the time of revocation

Data processing operations remain unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request deletion.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry will be processed including all the information that may result from it.

Processing is based on your consent (Art. 6 Para. 1 Lit. a GDPR) and/or on our legitimate interests (Art. 6 Para. 1 Lit. f GDPR), as we have a legitimate right to use your personal data for the purpose of processing your personal data.

The data sent to us by you via contact requests will remain with us until you request us to delete them.


4. Social media

Social media plugins

Social media plug-ins are used on our pages (e.g. Facebook, Twitter, Google+, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the plugins by the respective social media logos. Plugins may transfer data to the respective provider as soon as you enter the site for the first time.

As soon as you activate the plugin, the respective provider receives the information that you have visited our site with your IP address. If you are logged into your respective social media account (e.g. Facebook) at the same time, the respective providers assign the visit of our pages to your user account.

You can find more information on this in the privacy statement from Facebook:

If you do not want Facebook to allow you to visit our pages from your Facebook user account please log out of your Facebook user account.

Further information can be found at in the privacy policy of Twitter:

You can change your privacy settings on Twitter in your account settings under:

See Instagram's Privacy Statement for more information:


5. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address and information that will allow us to verify that you are the owner of the contact and agree to receive the newsletter. Further Data is not collected or only collected on a voluntary basis. We use these data exclusively for the dispatch of the requested information and do not pass this on to third parties.

You can change your personal data, e-mail address and their use to send the newsletter at any time by clicking on the "Unsubscribe" link in the newsletter.


6. Plugins And Tools

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about users' use of the website is generally transmitted to and stored by Google on servers in the United States.

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on activities within this website and to provide us with other services relating to the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users may refuse the use of cookies by selecting the appropriate settings on their browser, they may also refuse the use of cookies by selecting the appropriate settings on their browser, they may refuse the use of cookies by selecting the appropriate settings on their browser, and they may refuse the processing of cookies by selecting the appropriate settings on Google, and they may refuse the processing of cookies by selecting the appropriate settings on Google, and they may refuse the processing of cookies by Google, by downloading and installing the browser plugin available from the following link:

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 Lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service as defined in Art. 6 Para. 1 Lit. f GDPR).

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures compliance with European data protection law (

Further information on the use of data by Google, setting and objection options can be found in Google's privacy policy ( and in the settings for the display of advertising by Google (

The personal data of the users will be deleted or anonymized after 14 months.


Our website contains tracking technology of HubSpot Inc., 24 First St, 2nd Floor, Cambridge/MA 02141, United States (“HubSpot”). This technology may include cookies (see Section 3). HubSpot collects and stores usage data in pseudonymous profiles in order to provide interest-related advertising. You can disable storage of data by HubSpot in cookies and the associated recording of your user behavior by disabling cookies (see Section 5).

We use HubSpot to optimize advertising and address customers as this is in our justified interest (Art. 6 Para. 1 Lit. f GDPR). Only if you have given us your consent in this respect can we also combine pseudonymous data with personal data from your CRM profile in order to address your needs and serve your interests as best as possible.

HubSpot is certified according to the EU-US Privacy Shield and is therefore obliged to ensure an adequate level of data protection. You can find further information relating to data processing by HubSpot on the HubSpot website (


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.